Our dispatches are weekly readings that explain the benefits of being unique and focusing on your personality. We talk about design, branding, marketing, strategy and a few other topics to help you think of better ways you can serve others. Our goal is to challenge your current status quo. If you aren't where you want to be, these readings can provide some ways to get there!
Do you want to stand out from the crowd and be unique? Do you want to be ahead of competition? Are you trying to gain a loyal following of people who are excited about your idea or brand?
Weekly, I write on topics to apply to your brand. Sometimes I will challenge your thinking in order to shift your mindset. Other times I will give you an exercise to do yourself or with your team to see how you fair.
I talk about topics like branding, marketing, positioning, business, and design. Almost anything that can impact your product, idea, or company I discuss.
I believe your brand should have a personality. It doesn’t matter if you are running a solo operation or have a company where no one single person is in the spotlight. There are lots of benefits to this (I talk about why in the weekly!)
They are also posted here on my site. If you love convinience like I do, you’ll like the emails going to you so there isn’t any hunting. If you don’t feel like giving up your email, they will also be posted here, but you’ll have to come look for them and remember to come look every week.
If you want to stand out, just starting a company and have a big idea that is different, or just plain want to go against the grain, you will be right at home.
If you aren’t having much success currently or want to make a big change in your company or brand, then these can also apply to you.