We talked a bit about marketing in its current state and some strategies to get started. The point of those strategies is to build a habit easier. Reoccurring marketing will build up over time.

The goal is to create a habit that people can also get used to seeing from you. For example, these come out every Monday. That means people can expect to see something from me every Monday. If the streak is broken, it may throw everything else off. By keeping it up I can build trust with you, the reader. It shows that if I say I am going to do something, I will do it.

You can try doing your form of marketing daily, weekly, bi-weekly, and even monthly. I probably wouldn’t do yearly since that is probably why you may be in a feast or famine cycle (more on that in the future).

Try seeing what works best for you to build a habit that people can get used to. It all depends on what you are creating and how you are creating it. Weekly works best for me since I like to make something slightly meatier. If it was daily, I would do something even shorter than this. Think of a snack. The more frequent, the easier and faster your process will have to be to make that deadline you created. If it is less frequent, maybe you creating something a bit longer in form. You can possibly use that longer format content to break down and make those shorter pieces of marketing. Repurposing is pretty efficient.

If you know you aren't too good at making it a habit, use reminders, calendar times, and even other people to help keep you accountable.

Use what you decided last week to build your marketing habit.

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