There are a few other ways to set yourself apart from the competition, but today we will be looking at delight. Delight has seen a rise recently, and that is a good thing. However, it can be tough to implement and execute without proper instruction. If done consistently, it can really set your brand apart from competitors!

Have you ever done something kind and unexpected for someone? If you haven't, you should really try it sometime. If you have, think back on that experience. They were probably pretty happy! That is because it was a kind gesture that took them by surprise.

Now, let's apply this to whatever it is that you do or sell. Small unexpected gestures lead to a friendship. If you continue it, you build a community and audience. If you have been following along, I mentioned how valuable an audience is.

Fabian Geyrhalter kindly provided a list of delight commandments to guide you.

Entering or expanding into a visually mundane segment with a literal or figurative splash of color works with any commodity product.

Which part of your audience is not having fun? Catch them when and where they least expect it and shake them up through delightful surprises. These small gestures go a long way in your personal life as much as in a person's shopping preferences.

What is the most mundane piece of communication your brand releases regularly? Turn it around and make it into a delightful experience. Something as small as an email notification can be pleasant!

Fun fact, email has a median RIO of 122%.

Simplifying complex tasks for your customers is at the root of brand delight in the digital age. Map your user journey and start making it easier for them. Don't think only of them; think for them.

Think about how you can surprise and delight with whatever you do. Not only will this benefit your brand, but in your personal life as well. This will probably take some shifting around of budgets, but it will go a long way.

Next week, I will show an example of delight with a small brand!

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